New Paths of Social Responsibility, Australia, 2009

The “New Paths of Social Responsibility” calendar marks a turning point in the history of LaserFilm’s calendars. After years of creative projects and artistic experimentation, the company embarked on a more mature and considered path, choosing to align its image with a message of social responsibility.

The photographs taken in Australia by Roberto Montanari — endless roads, remote landscapes, open horizons — serve as a metaphor for a journey that invites us to look beyond the immediate. These are images that speak of a possible path towards a more considered, more responsible, more humane world.

This calendar marks the beginning of a cultural shift for LaserFilm: a new direction built on commitment, sustainability, ecosystem protection and support for social causes around the world.

A first symbolic step towards a broader responsibility, which in subsequent years has led LaserFilm to support environmental projects and humanitarian initiatives, helping to build a more ethical and responsible vision of business.

Andrea Di Nardo, CEO of LaserFilm